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Ken: Partner in law firm. Three grown children. Divorced after 23 years. Meeting women through friends. Many first dates; few second dates.

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Joins an online dating site. Spends a lot of time searching through profiles, emailing and meeting women. Interested in the beginning but starts to burn out. Meets Lisa and dates her for a month. Not the right match.

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A friend recommends Innovative-Match (I-Match). Schedules his session. Someone "gets it." Impressions: Warm, supportive Expert. Discussed dating smart strategies and a customized plan.

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Joins the I-Match community. Invests in Membership option. Expert support teams works with him. Online profile creation and management offloaded. Feels excited, positive and hopeful.

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Four months of online matches, dates, introductions and coaching later, meets Melissa. The right match, the right time. And the ending of his story changes.