How It Works

For Women

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NANCY: Widowed after 28 years of marriage. Would like to find a partner again, but unsure how to start.

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Friends encourage Nancy to date. Meets men through friends. No one of interest. Apprehensive about meeting men online. She feels vulnerable and unsure about her approach to dating. She is uncomfortable being seen online and is nervous about that approach.

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A relative recommends Innovative Match and how Cassie is an expert in her field. She tours the website. Intrigued by the offerings, she decides to call Cassie. Cassie listens, cares, and she understands. She describes how Nancy can be online and be private. Nancy is still unsure if she is ready but knows she has to start somewhere.

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She decides to hire Cassie and feels safe, at ease, and supported. Cassie explains that her work is a journey of self-discovery through her coaching and through dating. Nancy feels excited and hopeful.

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Five months later, she meets John. The right match, the right time. Coaching continues. They become exclusive and begin to build a future at their own pace.

How It Works

For Men

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Ken: Partner in law firm. Three grown children. Divorced after 32 years. Meeting women through friends. Many first dates; few second dates.

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Joins an online dating site. Spends a lot of time searching through profiles, emailing, and meeting women. Interested in the beginning but starts to burn out. Meets Lisa and dates her for a few months. Not the right match.

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A friend recommends Innovative Match. Schedules a call with Cassie. Impressions: Warm, supportive expert. Discuss dating smart strategies and a customized plan.

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He decides to sign up with Cassie and is immediately relieved to have her manage his dating life. Online profile creation and management begin. Feels excited, positive, and hopeful.

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Four months of dating and coaching, he meets Melissa. The right match, the right time. And the ending of his story changes.