Innovative Match (IM) is thrilled to announce that our founder and CEO, Cassie Zampa-Keim, is releasing her long anticipated book, "Finding Love After 50: Modern Dating Strategies for Women from an Industry Insider." Tailored towards 50+ women, the book will be available on the IM website as well as on Amazon in March. With over two decades of experience being an insider to the matchmaking industry, Cassie, with the support of writer Danielle Machotka, shows singles how to date smart and become their own matchmakers. Find an exclusive summary of the book below:

Dating can feel overwhelming at any age, but after fifty—and especially after divorce or widowhood—the new dating landscape can look totally unfamiliar. The rise of online dating has changed how people meet, and it has also significantly improved the opportunities for women over fifty to find partners. The key is learning to navigate this new world, adopting “dating smart” strategies and creating a new future for the prime of your life.

Finding Love After 50 puts you squarely in charge of your dating journey, bypassing expensive matchmakers and giving you the tools you need for everything from finding interesting men to going out on dates to building relationships. Written by a professional matchmaker with nearly three decades of experience, this book will start you on a journey of discovery, an exciting evolutionary process that will bring a new level of self-knowledge, clarity, and ultimately, relationship success.