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Is Owning Crypto Sexy?

Good news for crypto enthusiasts looking for love — owning cryptocurrency may make you more desirable to prospective partners. A new survey from social investing platform eToro’s inaugural Crypto & Culture survey shows that people who mention crypto in an online dating profile are more likely to find success on the dating scene.

Indeed, 33% of Americans claimed they would be more likely to swipe right on someone who mentioned crypto in their online dating profile. More than 40% of men and 25% of women said that their interest in a potential date rises when crypto is mentioned.

The allure provided by crypto doesn’t just yield more matches. According to the survey, nearly three in four people would be more interested in a second date with a person who paid the dinner bill in bitcoin.

Crypto’s appeal extends beyond bitcoin, too — digital assets such as nonfungible tokens ("NFTs") are also in demand. Almost 20% of singles said they would be more interested in a romantic prospect with an NFT as the profile picture on a social platform or dating site.

Outside of the dating market, cryptocurrency has exploded in popularity in recent years, especially since the start of the pandemic, and this interest in digital currency is a part of a greater shift toward online business. Just as banking has begun to move into the digital sphere, so has dating.

It’s, therefore, not surprising a population that has flocked to the internet for love would also be attracted by online assets like cryptocurrency and NFTs. The question thus remains: Should the average bachelor or bachelorette jump head, or wallet, first into crypto to help find the partner of their dreams?

Short answer: It depends. You probably shouldn’t make financial decisions of any kind solely to appear more attractive to strangers on the internet, regardless of what influencers may say. Despite all the hype surrounding it, cryptocurrency is still a new and volatile asset that may not be for everyone.

Since bitcoin’s all-time high last November, the crypto market has shed more than $1 trillion in value. Consequently, if you invest in cryptocurrency without the necessary expertise, you could subject yourself to heartbreak worse than any incurred on the dating scene.

That said, if you already own or are knowledgeable about cryptocurrency, showing it off may make you more attractive to prospective partners. Still, keep in mind that it will probably only have an aphrodisiac effect on those who are already interested in cryptocurrency themselves.

If you don’t mind attracting the infamous crypto guy or gal — whose penchant for discussing algorithmic trading, the self-driving transport revolution, and blockchain protocols has become the source of many an internet meme in recent months — then, by all means, promote away your crypto assets. If, however, the

prospect of discussing minting bananas and trading Solana for more than 30 seconds fills you with dread, ditch the NFT in your profile and stick with a well-lit selfie.

As a general rule of thumb when it comes to online dating, your profile should accurately represent who you are and what you care about. If owning bitcoin is an integral part of your identity, you should be proud to share it.

Featuring crypto on your profile may also help you weed out potential partners who find your passion for Ethereum less lovable and more loathsome. Or it could be the precise reason you attract your perfect match.