Dating apps are a popular method for meeting a prospective partner. But because competition on dating apps is fierce, increasingly, men have taken to a strategy called dogfishing to help them become the pick of the litter.  

Are you thinking that’s dog gone ridiculous? Think again. A new study has shown that these men might actually be onto something because those who go dogfishing get more matches online. But is this tactic right for you? You be the judge.  

What is dogfishing? 

Dogfishing is a phrase that has surfaced in the past few years. Like catfishing, where someone lures someone else into a relationship using fake images or a fake personality (though less sinister because the identity of those who dogfish is real), the dogfisher posts photos on their dating profiles of themselves with dogs to build attraction.  

Simple, right? That depends. For some men, there’s a catch: The dog isn’t necessarily theirs. Ethical? The jury is still out.  

Is dogfishing ethical? 

Men have been using dogs in their dating profiles for many years to try and get potential matches to swipe right, regardless of whether the dog in the photo is their own or not. Many don’t see an issue with using someone else’s dog in their photo, arguing that they aren’t saying that the dog in the photo is their dog in the first place.  

Some women feel that it borders too close to lying or manipulation, however. The presence of the dog in the photo suggests that the person has a close relationship with the dog. 

Terry Nguyen wrote this about dogfishing for The Washington Post in 2019: 

 This cultural obsession with dogs on the apps has spiraled into another problem: Daters are posting photos of pups they don’t own, to attract matches. “Dogfishing” is not exactly a lie — the person did take a photo with that dog — but to some daters, it feels like a veiled form of deception. And things can get awkward fast when a date realizes that the pet in the profile solely exists as bait. 

Some women will care, others won’t. But it seems like dogfishing is here to stay because, the fact of the matter is, dogfishing works. Here’s what one study has to say about it.  

Does dogfishing work? 

According to LADbible, a new study out of the University of Jaén in Spain found that women were more at ease when they saw photos of men with dogs. When they felt more at ease seeing a potential match on the app, they were more likely to match with them and start up a conversation.  

Indeed, it appears that, if you’re a guy, something as simple as holding a dog in your profile’s photos can drastically increase your chances of matching with someone. But the study also revealed that not every dog will garner the same result. 

What is the most effective way to dogfish? 

The University of Jaén study also found that certain details or circumstances made someone swiping right more likely, even with a dog in the photo. 

Photos in which men are with a smaller dog are more likely to be received well than those in which they are with a medium, large, or more-threatening dog. Because dogs put the women in the study at ease, a dog that counteracts that initial reaction is more likely to counteract a desire to swipe right. 

Similarly, photos taken in a public or well-lit place were better than photos taken in darker places and were more likely to get a positive reaction from the women in the study. Such photos are also more likely to get a match.  

So, even if the dog in the photo puts a woman at ease, if the context of the photo is negative, that effect might be counteracted. The best way to dogfish is, therefore, to take a photo in a positive context with a smaller or less-threatening dog. 

Conclusion 

Dogs make excellent friends, and they can bolster our moods. And, they might very well be the best wingman (or wingwoman) you have around.  

So the next time you’re deciding what photo to put in your profile, think about using one with a dog. Just be aware that the woman who swiped right on you might be just as interested in meeting you as they are your furry friend, perhaps more.